A simple idea that became a project to put people back at the centre.

The starting point

A fairly simple idea

Sinco was not born from a perfectly prepared master plan.

It all started one evening, with a fairly simple idea: trying to imagine something in response to the growing place of generative artificial intelligence in creation.

At first, the idea was much more basic: create a kind of classic social network where AI-generated content would be prohibited. A place reserved for human creations.

But quite quickly, that idea no longer felt sufficient.

The major platforms are themselves beginning to think about how to identify, frame or distinguish AI-generated content. Simply creating another “AI-free Instagram” therefore did not really make sense.

More importantly, the subject that interested me was somewhere else.

The real direction

Making people visible

I was seeing more and more videos of artists, photographers, videographers, illustrators, creators and even major names in cinema questioning this new era.

Not necessarily to reject artificial intelligence.

But because one question kept coming back: in a world where an image, a piece of music or a video can be generated in a few seconds, what place will remain for the gesture, the time spent, the attempts, the mistakes and everything that truly makes up a creative process?

That is when Sinco started to find its direction.

I no longer wanted simply to create a place where AI would be absent.

I wanted to create a place where the human being would be visible.

A place where you would not only discover a finished Artwork, but also what was behind it: the first ideas, the Steps, the hesitations, the changes of direction, the work and the time needed to reach the final result.

Building

Experiments, mistakes and thousands of hours

So I started.

A first app. Tests. Mistakes. Abandoned ideas. Features rebuilt entirely.

Little by little, Sinco found its true identity: enabling any creator to start a Project, document its different Steps, and then publish the final Artwork.

Since then, this project has represented thousands of hours spent in front of a computer: learning, coding, correcting, starting again, designing the interface, creating graphic elements in Photopea, working on the logo, testing again and again, and gradually trying to turn an idea into a real application.

The heart to come

The birth of Creative Challenges

Then another idea arrived.

I wanted Sinco to remain a free space where everyone could create and document whatever they wanted.

But I also wanted to offer something else to people who wanted to step outside their comfort zone.

And the possibility of seeing how dozens, and perhaps one day thousands, of different people can interpret exactly the same subject.

That is how the Creative Challenges were born.

Create from the same theme, document the process, finalise the Artwork and then submit it to the community.

Everyone will still be able to create freely on Sinco.

But those who want to will also be able to choose to measure themselves against artists and creators from around the world.

Today, Creative Challenges are still in development.

But they have gradually taken on a role far more important than that of a simple additional feature.

They are intended to become the heart of Sinco.